The prioritization of backlog items is one of a product owner’s / project manager’s main tasks. However, it can be very difficult to develop an objective methodology. One example – I have used in different variations – is following:
For each dimensions there can be max 5 point. The business value is the (weighted) sum of the dimensions:
- Sales: mainly financial motives etc.
- Customer: increasing the customer satisfaction, keeping customers etc.
- Digital: innovative, disruptive, competitive advantages etc.
- Efficiency: operational wins